[pdf - epub] Public Communication Campaigns - Read eBooks Online

[pdf - epub] Public Communication Campaigns

SAGE

English - 393 pages - ISBN-10: 1412987709 - ISBN-13: 9781412987707

4/5 by 46 votes


Read Online [pdf - epub] Public Communication Campaigns in pdf, epub, kindle or audiobook. In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

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Reviews

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Craig Craig

OMG I love this book there is really no words to describe the way I feel about this book

Craig Walker

Good book this is my3 time read it love

Zoey Demotte

Incredible This book took over my life and I could not put it down.