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Board and Bench Publishing

English - 284 pages - ISBN-10: 1891267302 - ISBN-13: 9781891267307

5/5 by 54 votes


Read Online [pdf - epub] Icon in pdf, epub, kindle or audiobook. The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

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Reviews

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Craig Johnson

This is one of the best books that I have read so far in my life. You won't be disappointed.

Zoey Cunningham

Exciting to read and hard to put down

Christopher Walker

Enjoyed the whole book can't wait to read the whole series.