[pdf - epub] Packaging the Brand - Read eBooks Online

[pdf - epub] Packaging the Brand

AVA Publishing

English - 213 pages - ISBN-10: 2940411417 - ISBN-13: 9782940411412

1/5 by 31 votes


Read Online [pdf - epub] Packaging the Brand in pdf, epub, kindle or audiobook. Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. This highly visual and comprehensive book includes contributions and discussions from acclaimed designers.

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Reviews

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Samantha Anderson

OMG I love this book there is really no words to describe the way I feel about this book

Michael Craig

Nice It has a nice story about how to always let go the past and fall in love.

Christopher Tremblay

Incredible This book took over my life and I could not put it down.