[pdf - epub] Communication Planning - Read eBooks Online

[pdf - epub] Communication Planning

SAGE

English - 280 pages - ISBN-10: 0761913149 - ISBN-13: 9780761913146

4/5 by 42 votes


Read Online [pdf - epub] Communication Planning in pdf, epub, kindle or audiobook. The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

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Reviews

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Ivan Thompson

OMG I love this book there is really no words to describe the way I feel about this book

Kelly Simpson

Exciting to read and hard to put down

Michael Johnson

Good book