Session 2D | Dec 14, 2015
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Session 2D | Dec 14, 2015

Final But Not THE Final Render


Ujal Gorchu
poster 1

TADAAAAAAAA!!!!

comp poster tryout

Hi Neko! My kinda finalish poster, I have a small doubt about the position of the thesis drawing and the text. I mean it would be more natural of the text came before the drawing (was on top of the drawing) but when I do so it becomes the first thing to read instead of the actual title. Do you have an idea based on what I already have ( I mean I cant change it no more as the deadline is tomorrow) Thanks in advance

comp poster [Recovered]

Hello Neko! Remember I was talking about that student competition, so here’s what I’ve done fo the poster. it’s not final as I haven’t worked on Illustrator yet and I would love to hear what you have to say before working further on. Thanks in advance.

Discussion

13 responses to “Final But Not THE Final Render”

  1. Ujal Gorchu says:

    Hi Neko!
    It has been an amazing semester. I’ve learned tremendous amount of new things and completely appreciate every moment of it.
    Hope you have a nice holiday but before I hope you have a sec for a question.
    As you may know, there is a student exhibition and I want to participate in it. But for that I need your “harsher” critique on the way my board looks right now. And moreover, as you know there are two colored images of mine and they have completely different color palette and I am struggling to put them together so they would look nice, do you have any suggestions?
    (promise not to disturb you further on =D)

    Thanks in advance

  2. Neko says:

    Hey great to hear your feedback, thanks!
    As for the exhibition, is there a defined format (paper size) that you must use? It will define pretty much the relationship between these two images (the greenish rendering and the red-ish section). Color-wise, I think these two work together because each of the two images has a very monochromatic palette, and put together side-by-side the greens and red work together well.

    If you are free to chose whatever format you want to present, then I would suggest printing each image on its own sheet of paper, and putting them side by side (or above/below) on the wall.
    But it would be good to crop the images to the same paper size, and crop in such way that, for example, their horizons coincide:

    This way the images get connected not through common palette, but by similar composition.
    Then you can put the drawings you have in a row below these two images.
    You can also try to adjust Hue/Saturation (hue!) of one of the images to bring it coloristically to another one, but it’s not really necessary.
    And don’t worry, you’re not disturbing, so always shoot questions. Especially with that UN poster which I hope you still have the drive to redo (photoshoot, or VRay render?) for the real competition :)

  3. Ujal Gorchu says:

    yeah , I have to do it on A1 paper. So you think I should out them side by side aligning them and separating by a fine “line”?
    I’ll soon start trying Vray but, I am not sure if I can get to the point which it would better than simple illustration style (especially by the end of January) but I’ll still keep uploading whatever I do.
    Thanks for the comment.
    have a nice day!

    • Neko says:

      There are several ways to go about the A1 poster. Actually, not several ways, but two.
      Whether you want to treat these two images as equal (therefore you should make an effort to make them more similar visually as in my previous example), or you want to make one of them dominant (which should be a perspective rendering then), in which case that one should be much bigger. I think in any case, they work together well because their palettes match nicely. As for the rest of the drawings I think it would help if you just limited to black/white, avoiding the colors.

  4. Ujal Gorchu says:

    Hey Neko!
    Ujal here again.
    So, I actually have two questions, one regarding the poster I talked about earlier second one about the UN poster.
    First of all, my question may sound a bit obvious but still; How important do you think is the poster itself? I mean is it as important as the contents of the poster?
    Secondly, about the UN poster, my computer has crashed so I cant really work right now but I want to get the theoretical part ready. I suppose that if I want to make a realistic photo-rendering I need to think of the camera location first. Then, lets say that I manage to do the rendering of the solids, How should I show the liquid? I mean I don’t think that I can do it on photoshop. Any ideas?

    • Neko says:

      First question, which sounds metaphysical, I assume you meant “how important is the presentation of the project, is it important as the project itself?”? Or you mean “how important is the graphic design of the poster/presentation board, is it as important as renderings and drawings that the poster consist of”?
      In both cases, I’d say that the quality of graphic design is less important and the quality of drawings/renderings are more important than posters used in typical advertising. That’s because for the most part architectural posters need to be more descriptive than “persuasive”. It also depends on the situation, so in competitions graphic design gets more relevance (but never more than its elements) because it can draw attention from the viewers/jury which is usually a no.1 priority (it’s easy for a good project to be overlooked in a crowded competition if its presentation is average or dull).

      As for the photorealistic rendering of liquids, there are some Rhino plugins such as RealFlow, although I would most certainly try to do it in Photoshop.
      I guess, from the top of my head, I would make two renderings – one without any blood, and the other one where the juicer 3d mesh is a bit “fatter”(sharp angles rounded, etc…) and it’s rendered as if it was completely made of blood, all red (with some shading, gloss and reflections that come with it). Then in photoshop I would create a mask in the “shape” of the dripping blood and use that to mask out the “bloody” rendering. I am not sure I was 100% clear with this, let me know if I did nothing more than additionally confuse you.
      At any rate – this is an extremely difficult image to render/compose. Not sure if it would be easier to try to make the actual “juicer” model (real one, or print it in 3D?) and then pour ketchup over it, going Tarantino all the way.

  5. Ujal Gorchu says:

    So, as far as I understand the poster has to make it “catch”. But it doesn’t count as an element you can evaluate itself (more or less).
    When it comes to the render, yes it is easier to make a 3d model however:
    A) I don’t have a 3d printer here therefore it wouldn’t be before 8th of January that I can start working on it, moreover the size.. Don’t you think 5cm will be a bit small?
    B) I don’t really understand what you mean by “making an actual model” other than 3d printing it. Do you want me to make it out of clay? 😀 Btw, going Tarantino all the way sounds brilliant 😀
    So, in case making a model is not an option, and I end up rendering it I can make two renders and work with them. I understand what you meant technically bit I’m not sure that I can recreate that bloody surface on rhino.

    • Neko says:

      Yep I think making the real physical model might be too much, although it would make for a really entertaining photo session :)
      As for the Rhino set up, the crucial part is to get the reflections right, and the only way to get them right is to make a smart “studio” set-up with a HDRI image for sky/environment. This is because the only thing you can actually see reflected is that environment itself. Google VRay Rhino studio set up and you’ll find bunch of useful information. Let me know how it goes and share your tests and I may be able to help. Of course, don’t forget to sketch first – compared to the poster you’ve done in Illustrator, I feel that somehow the proportion between elements (“earth”, juicer, the glass) can be better balanced, now the juicer feels overwhelmingly too big.

  6. Neko says:

    Hey I didn’t see when you updated the post with another poster, the competition one.
    While you managed the elements visually very well, to be perfectly honest it’s a bit too complicated for my taste. :)
    First, I would get rid of all the decorative lines you have. I like the Mondrian-esque composition you made with them, but they are too distracting. Usually when we feel the need to add this kind of decoration is because our base layout doesn’t feel well. Especially when you need to present so much information, you don’t want to add more visual elements because they feel distracting.
    My general suggestion is to try and practice a kind of graphic design where you will only use the material itself (drawings, photos, text) to make a composition, and not the props. So try to find out the dominating visual elements or lines inside these elements themselves and then use that for composition (using the ‘rules’ of continuance, closure, etc…).

    Another question:
    was it necessary to have all this information? Also, could the drawings be smaller?

  7. Neko says:

    Here is one example of what I am talking about.
    Please note that I took some liberties in this poster that you might not have made due to the nature of your assignment:
    – I made drawings a bit smaller.
    – I left out some drawing (site plan doesn’t tell us anything we don’t see from the rendering, and the two cross-sections are almost the same so no need to put them both)

    Less important comments:
    – Typography: This time I will let you use Copperplate for the titles, because I know that with experience you will realize yourself that it is only good for GameOfThrone-like titles, and nothing much else. I wouldn’t let you use Courrier, especially not the cursive though :) The thing is, if you are going with Courrier, then think of what this typeface really means: which is to immitate the old “manual” writing machines. Then you should emphasize the “old school” aesthetic more (or choose another font). At any rate, never use cursive (italics) for main text. Only use it to emphasize part of the text. Similarly, never use bold for text. Only use it for titles and emphasise.
    – Color. I just slightly changed the hue of the section to get it back to that red-ish that looked so nice.

    More important comments:
    Take a look at the guides I drew to let you see how i aligned the elements. I only used material itself, and didn’t add any additional lines to help me with the layout. Maybe not the perfect example, but shows you the principle.

    Finally, I strongly recommend to read VIGNELLI CANNON, especially the part about the grids, which will greatly help you in doing stuff like this. Combine the “grids” method with the other visual composition principles I talked about, and you will never get lost in graphic again :)

    (click the image to make it bigger)

  8. Neko says:

    Also I think the triangle sketch was very cool, plus everybody liked it, so it looked natural to put it next to the title and just above the identically looking section (as much as it looks natural to put the text right next to the title).

  9. Neko says:

    Finally – what I told you about alignment of main elements themselves (instead of adding more elements that only “help” you with the composition) is something that is important not only in graphic design, but architecture or any other type of design. Same way Vignelli Cannon works for any kind of design (he actually states that very vividly).

  10. Ujal Gorchu says:

    Hey Neko!
    No big deal, just the fact that it’s for Sunday and I am really tired of it. But I’ll definitely have a look at Vignelli.
    One thing I need to do for is to try to combine text with the thesis drawing.
    I’ll upload the final image.

    Thanks for everything.

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