Form Analysis

Class 4A
Apr 15, 2016

About This Session

Lecture: Finale / Course Plan
Click to download lecture as PDF.

Lecture: Form Analysis – How To
Click to download lecture as PDF.

Course Plan

The last 5 sessions of our course will be focused on finalizing your project assignment, and doing it in a grand way! As far as the scope of work goes, there is a mandatory part of the assignment (that all students have to do), and then there is an optional part, where each students chooses between two options: Object Or Ads.

Deliverables and Deadlines

Here is how the deliverables (progress and final deliverable) are spread over the rest of the classes. Note that progress deliverables such as Form Analysis, Work in Progress Digital model, and Plan of Attack will participate in evaluation.



Prototype is a very rough version of your product which serve as a way to explore and learn more about how your idea works. It doesn’t need to look pretty, and it doesn’t need to work, but it needs to show us the most important elements of your product. It also needs to be in natural size (scale 1:1).
You can use any combination of materials you choose, plus you can use parts of other objects to explain and test your idea better.

What needs to be done, and when:
Apr 21
Bring the prototype to class.
Post photos to 3E – photos of a prototype, and of prototype in use.
Note that the photos that are not technically correct (ie. rotated, or inadequate resolution) will be automatically discarded during evaluation.
Please note that the deadline for the prototype has been on April 21st, not May 13th (you are only required to bring the prototype again to class on May 13th, but your prototype will be evaluated on April 21st().

Digital Model

All students are required to create a 3D model (in Rhino) of the product they are creating. Digital model should be the closest approximation of the idea as possible. In order to do this successfully, organize yourself and plan how you will create the model (do the Form Analysis). Consult tutorials on our website for the reference of various modeling methods, or look for even more detailed tutorials online – there is a bunch of tutorials on how to model anything.
Some students will then choose to develop this model into physical object (Option 1), while others will chose to develop it into an advertisement for print and web (Option 2). Whether you choose to do physical model or an advertisement (very realstic renderings, photomontages….) will depend on your personal preferences, but also note that some ideas work better as object and others (that are more story-based) may work better in form of advertisment. Consult me if not sure which way to go.

What needs to be done, and when:
Apr 25 (By the end of the day)
Form Analysis sketch, that you started in class. Post your Form Analysis to 4A.

Apr 28 (Before the class)
Rhino file and drawings of the model,  work in progress. Bring to class (or post online before the class) so I can give you feedback both the form of the product and the execution of the model.

May 5 (Before the class)
Rhino file of your model – final(post as .zip to the website, 4C)
Drawings of your model, post to website in the same post as Rhino model. This is will be easy: you can produce drawings by simply capturing the view from Rhino. I will give you details on this. You don’t need to draw specifically for this task, just use the model.
Plan Of Attack. This should describe how you plan to develop this model into an object or ads (depending on what you choose to work on). If you work an object, your plan of attack should include sketches of your fabrication steps, after consultation with Maxon/Elena (you must consult them before May 5th!).

Please note that all material I asked for above is important, including Form Analysis: failing to submit on time any of the above material will penalize your grade. If you are working on ads, bring the sketches of your advertisement, both hand made or in Photoshop rought montages. Try different ideas. Find examples you’d like to ’emulate’.

Final Deliverables: Object

Students who choose to produce physical object will be focusing on the fabrication of the closest approximation to your product as possible, in as accurate material as you can. Choice of materials and fabrication methods is up to you, but object must be in natural size (scale 1:1). It is not expected that your physical object works and looks exactly as what a final product in shop would do, but try to come as close to it as you can.

Pay attention to how you organize yourself: consult with Maxon and Elena on time (before May 5) and plan ahead: sketch your entire fabrication process in advance. Also make sure to reserve your time in FabLab on time: if you wait until the last day, you will probably have no time to produce your object.

What needs to be delivered and when:
May 13
Fabricate the actual object in most suitable material/technique and bring to class. Also bring the prototype (the same prototype you’ve submited earlier, we want to see how the idea evolved)
– Project documentation, both printed and posted to 4E, including the object photos, title, text description and drawings – the details of product documentation will be announced in the next class.

Please note that all material I asked for above is important (incluing Plan of Attack) : failing to submit on time any of the above material will penalize your grade.

Final Deliverables: Ads

Students who choose to create advertisments will focus on presenting their projects through images (renderings and photomontages). Imagine you are about to create ads for your products that should appear in a fancy design magazine. This is pretty much your task: you will be required to produce two ads: one studio ad, and one lifestyle ad.

Studio Ad should focus on how the product looks, presenting it in the most desirable way by the combination of lighting, materials, colors – and of course, the actual design of the product! This is generally be a very simple image, where the product can be set against simple one-color background, or put in a very simple environment (ie. on a wooden table). The focus of this ad is on the object, not the context where its used. I call this studio ad, because this is how products are usually presented by taking photos of them in the studio. Examples will be provided (for your reference, the cover photo of this article, of Dieter Rams’ SK61 record player, is a studio ad – just lacking the product title and the brand).

Lifestyle Ad should show the product in use, with a focus on how the product relates to its context: people, activities and environment in which is used. This image should most likely be photomontage of object as used by people, in the natural environment the object is used. As opposed to Studio Ad, which focuses on the look of the object, Lifestyle Ad should tell us a story of how the product contributes to our lifestyle (in a positive way), or tend to provoke emotions. Again, the focus is now not on the look of the product, but on what it means in our life.
Examples will be provided.

Both ads should follow these technical requirementss:
Content: they both should contain superusual logo and your product title (see below).
Size: 1250x1800px, should be printed on A4. Vertical format for both.

May 13
What needs to delivered and when:
– Project documentation, both printed and posted to 4E, including the ads, title, text description and drawings – the details of product documentation will be announced in the next class.


Form Analysis

All students must finish the form analysis they’ve started in class and post to 4A by the end of the day.

Rhino Model (Progress)

All students should bring to next class at least work-in-progress Rhino model of their product. Ideally, also post the screenshots of the model to 4A (same post as form analysis).


Rhino: Quick Drawing Export
This tutorial shows how to quickly export drawings of your 3D model using Make2D and Print commands.
Preparing Images To Post
This post is a quick tutorial how to prepare images for posting this website, and in general. Images of bad quality (rotated, blurred...) will no longer be considered submitted.

Students' Work